Our 2025 Recap: True Optionality from Day One (Hello 2026!)

By Co-founders: Jon Nolz and Roj Niyogi

As we close out 2025, it's a great moment to pause and look back at how far MomentScience has come since we started this adventure in 2022. We've always been driven by a simple but powerful idea: give retail media partners (both publishers and advertisers) real optionality. Not just through flexible APIs and SDKs that make integration easy, but also in the kinds of campaigns they can run. Whether it's traditional sponsored listings like you'd see in classic retail media, or partnership marketing deals with complementary brands, we've designed our platform to handle it all in post-transaction placements. This isn't something we tacked on later; it's been core to our thinking from day one.

Our backgrounds in ad tech and performance marketing - especially in mobile, where analog channels taught us a ton about driving real results - have translated surprisingly well into the retail media world. We're seeing similar trends play out now: maturation of off-site and on-site opportunities, a push for better personalization, and a growing recognition that post-transaction isn't just an afterthought. It's exciting to watch these patterns emerge and mature as we head into the new year.

A Quick Trip Down Memory Lane

We've hit some meaningful milestones along the way, each one building on that foundation of flexibility and partner empowerment:

• Back in January 2023, we kicked things off with a big partnership with CitrusAd, teaming up to bring more relevant ads all the way through to the post-checkout confirmation page. It was our first step in shaking up the post-transaction landscape.
• In June 2023, we launched OmniSDK, a smart way to unify explicit and implicit shopper signals for better ad outcomes - without requiring heavy lifts from our partners.
• Later that same month, we introduced LoyaltyBoost, tying post-transaction offers directly to retailer rewards programs to drive incremental revenue and repeat purchases.
• By June 2024, we rebranded from AdsPostX to MomentScience. This wasn't just a name change; it signaled our broader commitment to all kinds of customer moments (post-transaction, order status, customer service, even the front door). The chemistry might differ by placement, but our platform lets you run them all in one place.
• In September 2025, we dove into the agentic ads space with NexosChat, a conversational AI tool that helps generate high-performing ads by interpreting landing pages. It's not limited to our placements either, it works for Google and Meta campaigns too.
• And just this month, December 2025, we unveiled MomentApps, widening the canvas even further. This all-in-one platform goes beyond pure monetization, letting retailers blend earning, learning from customer feedback, and retention tools in a unified, flexible way.

These steps have all reinforced our original vision: true optionality for everyone involved.

While some might view post-transaction ads as just a "pop-up with an ad," we've always seen it differently. It's a genuine opportunity to engage with the customer at a high-intent moment and help answer their unspoken question: "What do I do next?" Whether that's suggesting the perfect complementary product, offering loyalty perks, or sharing helpful content, it's about adding value and deepening the relationship.

We're also genuinely excited to see other players innovating in the post-transaction space with their own approaches. More options mean a healthier ecosystem overall - for the industry, for brands, and ultimately for customers. After all, if we're preaching optionality and flexibility on our platform, we should absolutely encourage it when it comes to choosing vendors too.

Looking ahead to 2026, the potential feels limitless. Retail media is evolving fast, and with tools that put real control in the hands of publishers and advertisers, we're on the cusp of transforming routine touchpoints into truly meaningful experiences. We're thrilled to keep building alongside our partners and the broader community - here's to a year of even more innovation, stronger connections, and lasting impact for everyone involved.